scoring lead inactivity
I would like to set a lead score overlay condition based on the lead having no activity at all in the last 30 days. I see that I can score if they did not visit a website in the last time period, but what if they didn't open an email or visit or click, etc.--"whole" program inactivity?
We’ve made some progress here but it needs some more refinement before it’s ready for primetime. ETA pretty soon.
Kris Patel commented
It would be nice to use an equation or static number in the score calculation regarding inactivity ... for example if my lead score overlay has users sitting at 45 points, 55 points and 95 points and my threshold is 50 for a QL I'd like to be able to reduce their activity / engagement scores by a percentage (50% -- prospect is worth half as much as they were) or a static number (0 -- prospect is inactive currently).