enable multiple data types in custom fields
By allowing custom fields to be any data type, you will enhance integration with outside systems (CRM, for example), and allow more useful rules to built into segments, list creation, campaigns, etc.
We’ve been working on this for a while and are very close to rolling out integers, dates, currency and other custom field types in Net-Results.
Of course you’ll be able to Segment using these new field types which will allow you to score, alert, report, campaign, etc. based on all of them.